Mr. Moshe Zchut NetLZ Co-Founder and CEO, is a Certified Electronic Engineer and holds degrees in Math, Computer Science and Physics (minor) from Tel-Aviv University, Israel. Mr. Zchut has over 15 years of experience as a hardware & software developer, architect of sophisticated high-tech systems and manager of engineering departments in high-tech companies. Since the introduction of the web Mr. Zchut has been a consultant for companies that develop web applications and web based systems. In the past 10 years Mr. Zchut expended his web consulting services into web marketing and search engine marketing the fields in which NetLZ is specializing. Mr. Peter Birnbaum Director of Marketing Services, is a business and marketing strategist specializing in new product development, product packaging and promotion, database marketing and business development. He is responsible for several industry “firsts” over his career including one that earned an American Marketing Association EFFIE for effective advertising. Peter has held senior marketing positions with The Bank of New York, PricewaterhouseCoopers and New York Life Investment Management. He has a BA in Economics, an MBA in Management and held Certified Financial Planner (CFP) designation.